Summer Programs

The Luiss Graduate Summer School in Marketing is an intensive marketing summer programme designed for university students who wish to understand the mechanisms driving consumer decisions and brand success in competitive markets.

Through a balanced combination of theory, applied case studies and interaction with industry professionals, this summer course in Rome enables participants to explore innovative marketing strategies and develop practical skills for global markets—from branding to digital marketing.

As part of leading graduate summer courses and recognised among the most dynamic summer university courses in Europe, the programme offers an international academic experience in the heart of Rome.

An Academic Experience Between Strategy and Creativity

Designed for students passionate about branding, digital marketing and consumer behaviour, this graduate summer programme in Europe provides full immersion into contemporary marketing.

Interactive lectures, real business challenges and applied projects allow participants to explore emerging industry trends and design effective strategies to position brands and engage audiences in international markets.

Find out more about the requirements and application process.

Key Topics of the Marketing Summer Programm

Throughout the programme, participants explore core areas of modern marketing:

• Brand and product management, understanding how to build, manage and enhance brand value.

• Consumer behaviour, analysing how customer choices influence marketing and communication strategies.

• Word-of-Mouth (WOM) marketing and communication dynamics, designing impactful campaigns.

• Consumer neuroscience, exploring the psychological and cognitive drivers behind purchasing decisions.

Programme Structure

Skills and Innovation Booster

Three days dedicated to transversal skills development and academic orientation. Through Life Skills, STEM Readiness and Career Lab, students enhance communication, teamwork and strategic thinking.

• Life Skills – Practical workshops on leadership, collaboration and problem-solving.
  
• STEM Readiness – Introduction to AI and digital tools in academic and professional contexts.

• Career Lab – Sessions focused on career orientation and CV development for the marketing sector.
  

Academic Deep Dive & Admission Focus

The second week provides an applied exploration of strategic and operational marketing. Participants work on group projects, analyse consumer behaviour and brand communication strategies, and experiment with innovative tools to translate theory into practice.

The programme strengthens analytical, strategic and operational skills—essential for postgraduate studies or a future career in marketing, communication or digital business.

Why Choose the Graduate Summer School in Marketing ?

The Graduate Summer School in Marketing is a practical and stimulating pathway to acquire fundamental skills in an ever-evolving sector. It is ideal for those aspiring to work in brand management, advertising, digital marketing, or consultancy, offering concrete tools to design effective marketing strategies and build a solid profile in view of a Master’s Degree in Marketing or related disciplines.

The Luiss Graduate Summer School in Finance is an intensive finance summer programme designed for university students who want to develop advanced skills in corporate finance, financial analysis and investment strategies.

With a strong focus on the strategic role of the Chief Financial Officer (CFO), this corporate finance summer course provides practical insight into financial statements analysis, investment appraisal, capital structure decisions and risk management in a global context. By integrating theory with applied exercises and real-world case studies, the programme prepares participants to tackle contemporary financial challenges — from consulting to investment banking.

A Comprehensive Approach to Finance

Designed for students interested in corporate finance and financial markets, this programme stands out among graduate summer courses in finance for its balance between academic depth and applied learning.

Participants analyse real cases, discuss market trends with industry experts and develop analytical and decision-making skills that strengthen their academic profile in view of a future Master’s degree in Finance or related disciplines.

Find out more about the requirements and application process.

Key Topics of the Finance Summer Programme

During this finance summer programme in Europe, participants explore core areas of modern finance:

• Investment project analysis, including profitability evaluation and financial communication
  
• Equity and bond markets, focusing on market mechanisms and investment strategies
  
• Corporate financial management, covering capital raising, resource allocation and growth planning
  
• Applied case studies, designed to enhance analytical thinking and financial problem-solving

Programme Structure

Skills and Innovation Booster

Three days dedicated to transversal skills development and academic orientation.

• Life Skills – Leadership, teamwork and problem-solving
  
• STEM Readiness – Introduction to AI and digital tools in academic and professional settings
  
• Career Lab – Professional orientation, skills assessment and CV development for finance careers
  

Academic Deep Dive & Admission Focus

The second week offers an intensive academic immersion into corporate finance and investment topics.

Participants analyse real capital-raising operations, evaluate investment opportunities and apply financial models to business scenarios. The programme also includes a dedicated focus on the Luiss Master’s degree admission process.

The goal is to strengthen analytical capacity, strategic thinking and operational skills — essential for postgraduate studies or a career in finance.

Why Choose the Graduate Summer School in Finance

Thanks to a practical approach oriented toward the real-world application of concepts, the programme allows participants to acquire a solid theoretical foundation and advanced operational skills, useful for approaching the path toward a Master’s Degree in Finance and the challenges of the professional world with greater awareness.

The Luiss Graduate Summer School in Management is an intensive management summer programme designed for university students who wish to deepen their understanding of business dynamics and develop practical tools to navigate today’s professional challenges.

This summer course in Rome combines academic theory with applied learning, enabling participants to build strategic thinking, decision-making skills and managerial competencies essential for driving change within organisations. As part of the most dynamic summer university courses in Europe, it provides an international learning environment in the heart of Rome.

A Programme for Future Business Leaders

Designed for students interested in management, corporate strategy and organisational processes, this graduate summer course offers an engaging experience based on interactive lectures, business challenges and real-world case studies.

Participants explore innovative business models and develop a critical, solution-oriented mindset, strengthening their profile in preparation for postgraduate studies in Management or related disciplines.

Find out more about the requirements and application process.

Key Topics of the Management Summer Programme

Throughout the programme, participants explore core areas of contemporary management:

• Strategy and competitive positioning, understanding how organisations define objectives and respond to market challenges.
  
• Human resource management and organisational transformation, focusing on leadership, team development and change management.
  
• Consumer behaviour and decision-making processes, analysing how customer choices shape business strategies.
  
• Applied case studies and company visits, connecting theory to real-world business scenarios.

Programme Structure

Skills and Innovation Booster

Three days dedicated to transversal skills development and academic orientation. Through Life Skills, STEM Readiness and Career Lab, students enhance communication, teamwork and problem-solving abilities.

• Life Skills – Practical activities to strengthen leadership and collaboration.
  
• STEM Readiness – Introduction to AI and digital tools in academic and professional contexts.
  
• Career Lab – Sessions focused on career planning, skills assessment and CV development for the business environment.
  

Academic Deep Dive & Admission Focus

The second week provides an in-depth exploration of management and business strategy. Participants work on applied case studies, analyse organisational change scenarios and engage in company visits.

The programme strengthens analytical, strategic and operational skills—essential for those considering a Master’s degree in Management or a future career in consulting, entrepreneurship or corporate leadership.

Why Choose the Graduate Summer School in Management?

Participating in the Graduate Summer School in Management means immersing yourself in a stimulating international environment, acquiring key skills to approach your academic and professional future with greater awareness. The programme is ideal for those aspiring to a career in management, business consultancy, or the world of entrepreneurship, and who wish to build a solid theoretical and practical foundation in view of a Master’s Degree in Management or related disciplines.