Marketing

Duration

1 or 2 weeks

Dates

30 June – 4 July 2025 (Week 1) and 7-11 July 2025 (Week 2)

Location

Viale Romania 32, Rome (week 1) and various locations in Italy (week 2)

Credits

4 ECTS (week 1) o 4+2 ECTS (weeks 1 e 2)

Scientific Director

Professor Paolo Peverini

Costs

€1,700 (Week 1), €2,500 (itinerant Week 2). Participants may request assistance in finding accommodation, which is not included in the price.

Language

English

The Graduate Summer School in Marketing offers an engaging and practical learning experience, diving into the strategies that shape consumer perceptions and drive brand success. By combining theoretical knowledge with hands-on challenges and industry insights, participants will explore the ever-evolving world of marketing and develop key skills for the future.

Master the Art of Marketing in a Global Contex

Designed for students passionate about branding, consumer behaviour, and digital transformation, this programme provides a comprehensive understanding of marketing dynamics. Through interactive lectures, case studies, and real-world challenges, participants will analyse market trends and develop innovative strategies to engage audiences effectively.

Key Course Topics

During the Graduate Summer School in Marketing, participants will explore:

Brand and Product Management: Understanding brand positioning and product strategy.
Consumer Behaviour: Analysing how psychological factors influence purchasing decisions.
Marketing Communications: Exploring the impact of advertising, word-of-mouth, and digital engagement.
Strategic Challenges in Marketing: Applying knowledge to real-world business cases.
Industry Insights from Italian Excellence: Studying marketing strategies in fashion, food, automotive, and luxury.

Syllabus

Week 1: Core Concepts in Marketing

Brand management and consumer behaviour
Communication strategies and the role of word-of-mouth
Consumer neuroscience and its impact on marketing campaigns
Interactive challenges and final presentation

Week 2: Industry Insights and Experiential Learning (held in various locations in Italy)

Visits to leading companies that influence branding and Made in Italy
Discussions with marketing professionals on global industry trends
Final project and strategic brand presentation

Why Choose the Graduate Summer School in Marketing

A unique opportunity to gain practical marketing expertise in an international learning environment. The Luiss Graduate Summer School in Marketing provides a solid foundation for those aspiring to careers in brand management, advertising, and digital marketing, equipping participants with the tools to navigate the complexities of today’s marketing world.