Marketing

The Graduate Summer School in Marketing is the ideal path for those who want to discover the mechanisms that drive consumer choices and brand success. Thanks to a mix of theory, case studies, and meetings with industry experts, participants will analyze the most innovative marketing strategies and develop practical skills to face the challenges of the global market.

REQUIREMENTS AND APPLICATION

An Educational Experience Between Strategy and Creativity

Aimed at those passionate about branding, digital marketing, and consumer behavior, the program offers a complete immersion into the world of marketing through interactive lessons, real-case analysis, and corporate challenges. Participants will explore new industry trends and learn to develop effective strategies for brand positioning and engaging the audience.

Key Course Topics

Course Program

Week 1: Skills and Innovation Booster

• Three days designed for growth, self-testing, and discovering new opportunities. With Luiss Spark, workshops, AI Literacy, and Career Lab, you can better understand how you work in a team, how you communicate, and how to transform your ideas into concrete actions.
• Luiss Spark – Practical activities to discover your strengths, leadership, problem-solving, and learn to collaborate in a team.
• Promptathon – Practical activities to understand how to use AI in real-world contexts, from university to work.
• Career Lab – Practical sessions to explore your professional path, understand which skills to develop, and receive concrete advice for building a competitive CV.

Week 2: Academic Deep Dive & Admission Focus

• Five intensive days dedicated to the thematic in-depth study of your area of interest. The lessons will allow you to explore advanced concepts practically and appliedly, while exercises, simulations, and a case study with a company or institution will offer you the opportunity to immediately put the acquired knowledge into practice.
• A unique opportunity to engage with professors and experts, consolidate academic skills, and prepare for the eventual admission test to Luiss Master’s degree courses.

Why Choose the Graduate Summer School in Marketing