The Luiss Graduate Summer School in Marketing is an intensive marketing summer programme designed for university students who wish to understand the mechanisms driving consumer decisions and brand success in competitive markets.

Through a balanced combination of theory, applied case studies and interaction with industry professionals, this summer course in Rome enables participants to explore innovative marketing strategies and develop practical skills for global markets—from branding to digital marketing.

As part of leading graduate summer courses and recognised among the most dynamic summer university courses in Europe, the programme offers an international academic experience in the heart of Rome.

An Academic Experience Between Strategy and Creativity

Designed for students passionate about branding, digital marketing and consumer behaviour, this graduate summer programme in Europe provides full immersion into contemporary marketing.

Interactive lectures, real business challenges and applied projects allow participants to explore emerging industry trends and design effective strategies to position brands and engage audiences in international markets.

Find out more about the requirements and application process.

Key Topics of the Marketing Summer Programm

Throughout the programme, participants explore core areas of modern marketing:

• Brand and product management, understanding how to build, manage and enhance brand value.

• Consumer behaviour, analysing how customer choices influence marketing and communication strategies.

• Word-of-Mouth (WOM) marketing and communication dynamics, designing impactful campaigns.

• Consumer neuroscience, exploring the psychological and cognitive drivers behind purchasing decisions.

Programme Structure

Skills and Innovation Booster

Three days dedicated to transversal skills development and academic orientation. Through Life Skills, STEM Readiness and Career Lab, students enhance communication, teamwork and strategic thinking.

• Life Skills – Practical workshops on leadership, collaboration and problem-solving.
  
• STEM Readiness – Introduction to AI and digital tools in academic and professional contexts.

• Career Lab – Sessions focused on career orientation and CV development for the marketing sector.
  

Academic Deep Dive & Admission Focus

The second week provides an applied exploration of strategic and operational marketing. Participants work on group projects, analyse consumer behaviour and brand communication strategies, and experiment with innovative tools to translate theory into practice.

The programme strengthens analytical, strategic and operational skills—essential for postgraduate studies or a future career in marketing, communication or digital business.

Why Choose the Graduate Summer School in Marketing ?

The Graduate Summer School in Marketing is a practical and stimulating pathway to acquire fundamental skills in an ever-evolving sector. It is ideal for those aspiring to work in brand management, advertising, digital marketing, or consultancy, offering concrete tools to design effective marketing strategies and build a solid profile in view of a Master’s Degree in Marketing or related disciplines.