{"id":1230,"date":"2022-10-05T08:27:33","date_gmt":"2022-10-05T08:27:33","guid":{"rendered":"https:\/\/graduatesummerschool.luiss.it\/?post_type=programs&p=1230"},"modified":"2026-03-16T16:24:23","modified_gmt":"2026-03-16T16:24:23","slug":"marketing","status":"publish","type":"programs","link":"https:\/\/graduatesummerschool.luiss.it\/en\/programs\/marketing\/","title":{"rendered":"Graduate Summer School in Marketing"},"content":{"rendered":"\n
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Pathways<\/strong><\/p>\n\n\n\n

Full Experience <\/strong>(Skills & Innovation Booster + Academic Deep Dive in Marketing)<\/p>\n\n\n\n

Academic Deep Dive in Marketing<\/strong><\/p>\n<\/div>\n\n\n\n

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Dates<\/strong><\/p>\n\n\n\n

July 8th \u2013 10th 2026 (Skills & Innovation Booster)<\/p>\n\n\n\n

and July 13 – 17 2026 (Academic Deep Dive in Marketing)<\/p>\n<\/div>\n\n\n\n

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Location<\/strong><\/p>\n\n\n\n

Viale Romania, 32, Roma<\/p>\n<\/div>\n\n\n\n

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Credits<\/strong><\/p>\n\n\n\n

2 ECTS (Academic Deep Dive in Marketing)<\/p>\n\n\n\n

or 4 ECTS (Full Experience module)<\/p>\n<\/div>\n\n\n\n

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Fees<\/strong><\/p>\n\n\n\n

\u20ac1600 (Academic Deep Dive in Marketing),<\/p>\n\n\n\n

\u20ac2000 (Full Experience module)<\/p>\n<\/div>\n\n\n\n

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Academic Director<\/strong><\/p>\n\n\n\n

Prof. Paolo Peverini<\/p>\n<\/div>\n\n\n\n

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Language<\/strong><\/p>\n\n\n\n

English<\/p>\n<\/div>\n\n\n\n

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Download brochure<\/strong><\/a><\/div>\n\n\n\n
Contact Us<\/strong><\/a><\/div>\n\n\n\n
Apply now<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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The Luiss Graduate Summer School in Marketing<\/strong> is an intensive marketing summer programme<\/strong> designed for university students who wish to understand the mechanisms driving consumer decisions and brand success in competitive markets.<\/p>\n\n\n\n

Through a balanced combination of theory, applied case studies and interaction with industry professionals, this summer course in Rome<\/strong> enables participants to explore innovative marketing strategies and develop practical skills for global markets\u2014from branding to digital marketing.<\/p>\n\n\n\n

As part of leading graduate summer courses<\/strong> and recognised among the most dynamic summer university courses in Europe<\/strong>, the programme offers an international academic experience in the heart of Rome.<\/p>\n\n\n\n

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An Academic Experience Between Strategy and Creativity<\/strong><\/h2>\n\n\n\n

Designed for students passionate about branding, digital marketing and consumer behaviour, this graduate summer programme in Europe<\/strong> provides full immersion into contemporary marketing.<\/p>\n\n\n\n

Interactive lectures, real business challenges and applied projects allow participants to explore emerging industry trends and design effective strategies to position brands and engage audiences in international markets.<\/p>\n\n\n\n

Find out more about the requirements and application process.<\/strong><\/a><\/p>\n\n\n\n


Key Topics of the Marketing Summer Programm<\/strong><\/strong><\/h2>\n\n\n\n

Throughout the programme, participants explore core areas of modern marketing:<\/p>\n\n\n\n

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  • Brand and product management<\/strong>, understanding how to build, manage and enhance brand value.<\/li>\n<\/ul>\n\n\n\n
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    • Consumer behaviour<\/strong>, analysing how customer choices influence marketing and communication strategies.<\/li>\n<\/ul>\n\n\n\n
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      • Word-of-Mouth (WOM) marketing and communication dynamics<\/strong>, designing impactful campaigns.<\/li>\n<\/ul>\n\n\n\n
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        • Consumer neuroscience<\/strong>, exploring the psychological and cognitive drivers behind purchasing decisions.<\/li>\n<\/ul>\n\n\n\n


          Programme Structure<\/strong><\/strong><\/h2>\n\n\n\n

          Skills and Innovation Booster<\/strong><\/p>\n\n\n\n

          Three days dedicated to transversal skills development and academic orientation. Through Life Skills, STEM Readiness and Career Lab<\/strong>, students enhance communication, teamwork and strategic thinking.<\/p>\n\n\n\n

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          • Life Skills<\/strong> \u2013 Practical workshops on leadership, collaboration and problem-solving.
            <\/li>\n\n\n\n
          • STEM Readiness<\/strong> \u2013 Introduction to AI and digital tools in academic and professional contexts.<\/li>\n<\/ul>\n\n\n\n
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            • Career Lab<\/strong> \u2013 Sessions focused on career orientation and CV development for the marketing sector.
              <\/li>\n<\/ul>\n\n\n\n

              Academic Deep Dive & Admission Focus<\/strong><\/p>\n\n\n\n

              The second week provides an applied exploration of strategic and operational marketing. Participants work on group projects, analyse consumer behaviour and brand communication strategies, and experiment with innovative tools to translate theory into practice.<\/p>\n\n\n\n

              The programme strengthens analytical, strategic and operational skills\u2014essential for postgraduate studies or a future career in marketing, communication or digital business.<\/p>\n\n\n\n

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              Monday<\/strong><\/td>Tuesday<\/strong><\/td>Wednesday<\/strong><\/td>Thursday<\/strong><\/td>Friday<\/strong><\/td><\/tr>
              09:00- 11:00<\/strong><\/td>09:00- 11:00<\/strong><\/td>09:00- 11:00<\/strong><\/td>09:00- 11:00<\/strong><\/td>09:00- 11:00<\/strong><\/td><\/tr>
              Brand and
              product management

              <\/td>              		Consumer behaviour


              <\/td>              		WOM and Communication


              <\/td>              		Final Test



              <\/td>              		Admission Test



              <\/td><\/tr>
              11<\/strong>:00- 13:00<\/strong><\/td>11<\/strong>:00- 13:00<\/strong><\/td>11<\/strong>:00- 13:00<\/strong><\/td>11<\/strong>:00- 13:00<\/strong><\/td>11<\/strong>:00- 13:00<\/strong><\/td><\/tr>
              Brand and
              product management


              <\/td>              		Consumer behaviour



              <\/td>              		Consumer Neuroscience



              <\/td>              		Admission
              Test Simulation
              and Debrief


              <\/td>              		Orientation Session and certificate distribution

              <\/td><\/tr>
              14:00-16:00<\/strong><\/td>14:00-16:00<\/strong><\/td>14:00-18:00<\/strong><\/td>14:00-16:30<\/strong><\/td><\/td><\/tr>
              Focus on the admission Test



              <\/td>              		Focus on the admission Test



              <\/td>              		Experience and Company Visit



              <\/td>              		Admission
              Test Simulation
              and Debrief


              <\/td>              		<\/td><\/tr>
              16:00- 18:00<\/strong><\/td>16:00- 18:00<\/strong><\/td><\/td><\/td><\/td><\/tr>
              Case Study
              <\/td>              		Case Study
              <\/td>              		<\/td><\/td><\/td><\/tr><\/tbody><\/table><\/div>\n<\/div>\n\n\n\n


              Why Choose the Graduate Summer School in Marketing<\/strong> <\/span><\/span>?<\/h2>\n\n\n\n

              The Graduate Summer School in Marketing is a practical and stimulating pathway to acquire fundamental skills in an ever-evolving sector. It is ideal for those aspiring to work in brand management, advertising, digital marketing, or consultancy, offering concrete tools to design effective marketing strategies and build a solid profile in view of a Master\u2019s Degree in Marketing or related disciplines.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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              Contact Us<\/strong><\/p>\n\n\n\n

              Fill out the form to stay updated on dates, deadlines, and all the latest news about the Luiss Graduate Summer School 2026.<\/p>\n\n\n\n<\/div>\n\n